During Covid-19, many Americans have begun selling homemade products online. With a plethora of different selling platforms, it can be easy to get started. However, staying in business is another story. Selling products is about creating an eye catching display and finding your consumer base. The more you understand how those aspects of product sales work, the more you will be able to increase the sales of your own product.
Creating a Display
The first step to selling a product is being able to properly display it. You need to find something to use as a backdrop for pictures of your product. A simple, clean background are velvet liners. However, you can use things such as leaves or flowers if you are selling something natural. Just be sure to use something that is simple and does not overtake your product. The last thing you want is for your customers to be focused on a busy background and not what you are trying to sell. Another key to creating a display is to show the size of the object you are selling. Especially for products like jewelry, it is helpful for the consumer to see a known object next to the product to help gauge the size.
Finding a Consumer Base
The next step is understanding your consumer. Not only does this mean knowing who you are trying to sell to, but it also means understanding why they should buy from you. There are hundreds of other people that might be trying to sell a similar product as you, but if you have a good story you can convince people that your brand is worth supporting. Think about your brand, how you portray yourself, and what platforms you advertise on. All of those things play a role in who sees and purchases your product.
In a world where it's simple to sell things online, you have to be unique. Look at how you market yourself and figure out what makes your product special.