Search This Blog

Showing posts with label brand ambassador. Show all posts
Showing posts with label brand ambassador. Show all posts

Tuesday, May 21, 2019

Search For The Face of Healthy Beauty @Guardian Malaysia

Guardian Malaysia has launched a nation-wide quest to find FOUR women, who best fit the bill as ‘The Face of Healthy Beauty’ to be its brand ambassadors. Good news to ladies, this is your chance to take part, read on to find out how to participate.

Soren Lauridsen, CEO, South East Asia, Guardian Health And Beauty Sdn Bhd said: “This search for The Face of Healthy Beauty is NOT a Beauty contest.

“In our books, the Healthy Beauty, is a person who lives life to the fullest in a healthy way, and has a distinctive style and pleasant personality. She is someone with a positive attitude, gives priority to being healthy first; and looks after her physical beauty too.”

Each winner will sign a one-year contract as Guardian Brand Ambassador that comes with RM10,000 cash, RM10,000 Guardian vouchers, and RM5,000 each for them to give to a charity organization of their choice. They will be featured on the Cover of Guardian’s Brand Catalogues and other collaterals and will receive products from participating sponsors Soren explains that the Healthy Beauty concept is at the core of Guardian’s brand philosophy and that this concept was borne from a consumer insight that good health is the foundation of true beauty.

“We discovered that our customers believe that true beauty comes from a healthy physical and mental state of being,” Soren said.

By focusing on this consumer need since its very first store at The Weld 52 years ago, Guardian, has become the store to go to for health and beauty needs.

He said: “While these basic needs have remained, consumption trends have evolved driven by changing lifestyles and economic circumstances. Health and beauty are no longer as clearly defined as they used to be. They have been intertwined. Guardian too, has evolved. From being the health and beauty store, our mission now is to inspire our customers to live a healthy and beautiful life.”

“To achieve our mission, we have trained our team members to be beauty and health care advisors, while continuing to offer the latest and most innovative health and beauty products,” Soren added.

Touted as the first-of-its-kind in Malaysia, this search for ‘The Face of Healthy Beauty’ is
open to all Malaysian females aged 18 years and above. Entries are to be submitted online at

Participants need to upload a 30 second video of themselves indicating ‘Why they want to be The Face of Healthy Beauty?’ one full length photo and one passport photo of themselves. Submissions can be made from 20 May until 12 June 2019.

One hundred (100) shortlisted participants will be selected to attend the semi-finals at Johor Bahru City Square, Gurney Plaza Penang, Central i-City Mall Shah Alam and 1Borneo Hypermall Kota Kinabalu, Sabah. Four semi-finalists from each region will attend the Grand Finals in Shah Alam on 27 July 2019.

In addition to the four winners, there will be eight category winners to be awarded by sponsors.
These are:
Most Healthy (Blackmores), 
Most Elegant (Bio-essence), 
Most Youthful (Garnier), 
Most Expressive Eyes (L'Oréal), 
Most Passionate (Maybelline), 
Most Confident (Nivea), 
Most Cheerful (Safi) and Most Charming (TRESemmé) 

Guardian customers can also vote, from 8 July – 24 July 2019 on the microsite, for their favourite finalist to win at the Grand Finals. The votes received for each finalist will contribute towards 50% of the total scores at the Grand Finals. Customers can earn more votes with purchases at Guardian.
For one vote, no purchase is required; for 5 Votes, they need to purchase any item from Guardian and for 10 Votes, they need to purchase any participating sponsor brands in a single receipt.

If that particular contestant wins in the Grand Finals, then she will do a draw to pick her lucky voter. A total 4 draws will be done. Each Winner will pick 1 voter.
The selected voter will be rewarded with RM500 worth of Guardian vouchers.

Furthermore, there is also a Scan & Win contest for customers from 10 June to 7 July 2019. QR codes will be placed in Guardian stores for customers to scan.
After scanning the QR code, they just need to answer four questions related to healthy beauty.
After answering, they will receive an instant voucher for their next purchase.

More details of the search, and the full terms and conditions for participation are available at

Monday, October 12, 2015

Rexona Fresh Move Event with Scha Alyahyah, Nabil Ahmad & Jihan Muse

Last week I attended a media event at Blue Concourse at Sunway Pyramid. I felt just like not long ago I attended Rexona event as last year I went to Rexona event, the event at the same venue too. 

Everyday lifestyle, we are moving everyday. Moving is a good thing but moving can cause sweat and uncomfortable body odour. The world's leading deodorant, Rexona recently teamed up with brand ambassador Scha Alyahya and campaign endosers, Nabil Ahmad and Jihan Muse to spread the "Rexona Fresh Move Campaign" through a series of humorous and educational vidoes that illustrate the more you move, the more it protects! 

Heng Hui Leng, Category Head of Deodorant, Unilever (M) Holdings Sdn Bhd
Rexona holds the top spot for its credentials in providing the best technology to protect against sweat and odour. Rexona's patented Freshprotect responds directly to body movement - the more you move, the more it protects! Thanks to the highly- advanced microcapsules that bursts 
The "Rexona Fresh Move Campaign" advocates an active lifestyle and hope to revive the enthusiastic spirit among the youth in Malaysia by leading the youngsters to keep moving and stay fresh. 

From left Jihan Muse, Scha Alyahyah and Nabil Ahmad
In order to inspire young people to do more and not be afraid of sweat and body odour the 
"Rexona Fresh Move Campaign" stars Rexona's first-ever brand ambassador - Scha Alyahya. 
Three Rexona Fresh Move digital videos played by Scha and two renowned celebrities - Nabil Ahmad and Jihan Muse were rolled out in July this year along with a digital contest. You can find this contest info at Facebook of Rexona. Consumers were urged to participate in the Rexona Fresh Move Campaign by submitting their very own Fresh Move videos to win attractive prizes throughout the competition. 
During the media event, bloggers and the winners caught an exclusive sketch performance which was presented by Scha together with Nabil and Jihan. A never-before-seen scene where the 3 characters meet revealed the functionality of Rexona Spray with Freshprotect and how it keeps one fresh with every move. 

During the media event, I capture the movement using my Sony Camera. 
Everyone enjoying themselves and so do I. 
Makcik in yellow blouse, check out the Rexona Spray for Women the Ice Cool.
For your info Rexona Spray for Women with Freshprotect is available in five variants to suit the different lifestyles - Shower Clean, Free Spirit, Passion, Whitening and Powder Dry. 
As for Rexona Freshprotect men range, the five variants include Ice Cool, Invisible Dry, Sport Defence, Adventure and V8. 

The Rexona Fresh Move digital videos designed to encourage youngsters to move have gone viral and attracted over 5 million views on Facebook and YouTube within the past 2 months and it is still counting. 
Group photo with winners and VIPs

Rexona celebrated the success of "Rexona Fresh Move Campaign" with Scha by presenting cash prizes up to RM20,000 and hampers to the inspired and enthusiastic winners of the digital contest. 
I also use the Rexona Spray for Woman daily after my shower. 

Rexona Spray with Freshprotect Shower Clean, Free Spirit, Passion, Powder Dry, Ice Cool, Sport Defence, Adventure and V8 150ml bottles are priced at RM12.50 while Whitening and Invisible Dry 150ml are priced at RM13.50. The improved deodorant sprays are available at all leading pharmacies, hypermarkets and supermarkets, across Malaysia.

For mode information, you can visit



The wolf is now back at H ero Market, Bandar Puteri Puchong until 28 November 2021. Since its previ ous Book Sale, Big Bad Wolf Boo...