Channeling the Ox year spirit, Sheng Tai International Sdn Bhd (Sheng Tai International), a homegrown developer specialises in property tourism, has plowed through the festival with a Moo-ving music video (MV).
The 4-minute MV depicts how Malaysians celebrate one of the country's biggest holiday. Focusing on the theme surrounding family, friendship, togetherness, and happiness; the MV wishes everyone to put all their differences together and celebrate the New Year with an open heart and learn to embrace the country's unique culture.
Dato' Leong Sir Ley, Founder and Chairman of Sheng Tai International, said, "The raging pandemic has pulled some brakes on this year's Chinese New Year celebration and we hope the MV had put together will bring in some cheer to all of us.
"It is important to remember that in the spirit of the Ox which has strong positive characteristics such as hardworking and honest, we will continue doing the best that we can to ensure all of us will have a prosperous year together," she said.
The MV release is part of the company's CNY MCO 2.0 campaign, aiming to bring cheerfulness to all Malaysians during this period. Sheng Tai International celebrates this festive period with a series of fun-filled activities on their digital platforms and has successfully attracted many unique views, interests and participation. These include "Who took my RM888 Ang Pao" contest, "Guess the lyrics of Sheng Tai International CNY Song Contest", "Sheng Tai International Win Ang Pao of up to RM388" Call out event, and the "CNY MV RM1888 cash Angpao Giveaway" which is still ongoing!
The spirit of gifting still fired up as Sheng Tai International also offers a chance to win an exclusive "THE RED KIT" by Sheng Tai International. All the participants need to do is to send a message to Sheng Tai International's Facebook page.
In addition, Sheng Tai International also engaged with their Instagram fans by arranging a unique contest. Participants were required to use their Chinese New Year Instagram filter to take a photo or video and to tag the official account to win the prizes.
In order to lessen the distance between families this Chinese New Year, Sheng Tai International has released a series of customised WhatsApp stickers that can be redeemed just by sending a message to their number with a code "I want STI stickers''.
Fully embodying the Ox Spirit, Sheng Tai International has worked hard to bring cheer and positivity with their creative online campaign in this trying time.
About Sheng Tai International Sdn Bhd
Sheng Tai International Sdn. Bhd., formerly known as Sheng Tai Realty Sdn Bhd., is a diversified property development, real estate, investment management and hospitality company with specialised expertise in the area of property tourism. The company was founded by Dato' Leong Sir Ley ("Dato SL Leong"), one of Malaysia's very first businesswomen who single-handedly venture out of the country by setting up a significant network of real estate investment platform overseas. The company offers various categories of quality investment grade products with professional services and a warm, humanistic attitude. We welcome productive collaboration and corporate partnerships with the focal point of providing our foreign and local guests with comprehensive solutions and tailored experience.
Established in 2012 amid the storm of global economic turbulence, our continuing success owes to our ability to swim against the tide and see opportunity in every challenge. Our commitment to growth and quality excellence is an approach that has changed little since our emergence as a budding enterprise.
Locally, Sheng Tai International Sdn. Bhd. is well known in the industry through its subsidiaries such as Plentifield Marketing Sdn. Bhd., and Sheng Tai Impression Sdn. Bhd. At the international front, our presence is currently marked through our overseas arm called Sheng Tai International (HK) Limited, which has been operating since 2012 and served as an important gateway to the Hong Kong and Chinese markets. The company also recently opened its China's flagship branch in Shanghai in September 2019; Tokyo in May 2020 and Beijing in October 2020.
Today, Sheng Tai International is an award-winning developer who has branched out across various parts of Asia, offering an extensive range of real property products, services and brands that cater to the luxury, upscale, and economy markets.
Sheng Tai International now has more than 500 personnel who are highly passionate and energetic, ensuring top quality services to our customers. The team is driven by strong corporate values that emphasise on integrity, professionalism and trustworthiness. Continuing our ethos of passionate expansion and conscientious innovation, Sheng Tai International aims to set a benchmark as the curator of contemporary living and the leading influence in inventive real estate business models.
For more information about Sheng Tai International, please visit - http://shengtaiinternational.com.jo-annemason.com